There is no question in my mind that we’re heading for a hydrogen economy, and that that’s a very good thing. But as readers of this blog will have recognized, I’m a stickler for getting the words right. In the lofty chambers of policymakers who will only ever have a vague understanding of science and technology, ill-chosen words lead to ill-begotten policies. On the great catastrophe surface of public opinion, misleading words lead to a duped populace.